August 2010 — Branding should reflect the scope of a business and consider where a company plans to grow. Plus, George Foster shares stories from the early days of Foster Marketing.

July 2010 — The show must go on … so plan early and often. With trade shows, you have to be prepared for everything because anything can happen.

June 2010 — Why worry about crisis communication? Just ask BP. Not only having a plan but using common sense can ease the negative impact.

May 2010 — Service, attitude and getting nickel-and-dimed to death ... a dialogue on what every service provider should consider.

April 2010 — Face-to-face marketing is an essential component in any marketing mix. Don't forget the duct tape and the Velcro because trade show marketing is about more than building a booth; it's an opportunity to build trust.

March 2010 — It's first in the mind, not first in the market. Much has been made of the term "branding" in the past decade. However, decades before branding was a hot marketing topic, the descriptor du jour was "positioning."

February 2010 — "If it ain't broken, break it." We must be agents of change. Trends and technologies that could make you an agent of change in the oil and gas industry.

January 2010 — As we begin a new year and you initiate your 2010 marketing efforts, be sure digital marketing is included in your plans (or at least on your radar). Foster Marketing is pleased to announce that A Digital Media Guide: Tools, research and best practices for the oil and gas industry is now available for you to download and review. This tool helps answer the question we often hear: "I'm in oil and gas ... why should I care about online?" It also offers an overview of how online tools may be used to reach your audience, as well as offering a look at how others are using the Internet to grow their businesses and expand their brands.

December 2009 — A Simple Wish. We hope you will take time to enjoy this precious time with family and friends and be thankful for the many blessings we have.

November 2009 — People Talk, Oh How They Love to Talk: Your Future Customers are Listening. No industry is exempt from being reviewed. If you provide a product or service, someone somewhere is talking about you. And that can be bad news for your business if you’re not managing customer expectations or acknowledging the online chatter.

October 2009 — Budgeting in Tough Times. October isn't just the start of another hunting season; it's also the start of the 2010 budgeting season. And, never has it been harder to plan for the future when you don't know what the future holds.

September 2009 — What's Your Story? Don Hewitt, the legendary executive producer and creator of 60 Minutes who passed away recently, was once asked to explain the secret to his success. “It’s four words that every child in the world knows: tell me a story,” he said. “Learn how to tell a story, and you'll be a success. It's a technique as old as time.”